Sony Interactive Entertainment (SIE for short) has taken another step towards becoming Europe-centric by a recent promotion.

In the past decades, we got used to Sony Computer Entertainment (SCE – the predecessor of Sony Interactive Entertainment) having three different branches: the North American (SCEA), the European (SCEE), and the Japanese (SCEJ). It started to change in the past few years, especially under the leadership of Jim Ryan (who is the president and CEO of SIE), who happens to be a veteran of PlayStation Europe. Keep that in mind…

Ryan has promoted Veronica Rogers to be the head of global business operations – she formerly had a similar post at Microsoft and Dell. „Veronica brings a wealth of experience leading global sales organizations, managing strategic partnerships, developing innovative business models, and building world-class teams. She will play a crucial role in scaling the business, and I’m thrilled she has brought her expertise to the PlayStation family,” Ryan said. „The PlayStation brand is one of the most beloved in the world, and I am excited to join a company that has such a passionate community, legendary history, and an amazing leadership team. My experience leading global sales organizations will help excel the PlayStation business and deliver the best gaming experiences to fans across the world,” Rogers added.

Let’s go back to this European thought: Veronica Rogers studied economics at Cambridge University and the London School of Economics. In short, she is a product of Europe, along with Hermen Hulst, who formerly led the Dutch Guerrilla Games (Killzone series, Horizon Zero Dawn), and recently, he got promoted by Ryan to head SIE Worldwide Studios. Ryan pushing him to the front was just the first step in his plans. (Which seems to be logical: Nintendo has a Japanese, while Microsoft seems to have an American headquarters… although SIE has its HQ in California in the US.) And Shawn Layden’s sudden departure in late September makes more sense now, as Ryan might not need the American and Japanese influence. (Layden formerly led the American arm of PlayStation…)

How fast will Sony Interactive Entertainment’s American and Japanese semi-independence disappear? (As in the past, the three divisions acted on their own in several cases!) We can now clearly see that PlayStation is building a European leadership, which could jeopardise the regional/nationwide arms of PlayStation within Europe.

Source: VentureBeat

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