E3 2020: The Organisers’ Response To Another Loss

This year’s E3 2020‘s creative directors have left the project, so the ESA (Entertainment Software Association), the organising company, had to respond.

„We can confirm that iam8bit is no longer part of the inter-agency group working on E3 2020. We greatly value their passion for the video game industry and the contributions they brought toward our vision for this year’s show. We have an innovative and experienced team in place including Endeavor’s creative agency 160over90, event innovators Mat+Lo and longtime E3 partners, GES, Dolaher Events and Double Forte—all collaborating to bring to life an exciting and authentic experience for fans, the media and the industry,” the ESA’s statement says about iam8bit’s departure. They were supposed to be June event’s creative directors.

iam8bit has posted about the situation on Twitter: „It’s with mixed emotions that iam8bit has decided to resign as Creative Directors of what was to be an evolutionary E3 2020 floor experience. We’ve produced hundreds of gaming + community events and it was a dream to be involved with E3. We wish the organizers the best of luck.”

And they are not alone. Earlier this year, Sony has already confirmed that they will not attend E3 once again, and Geoff Keighley will also stay away from the June event, meaning E3 Coliseum (where he interviews the developers and publishers) is likely going to be either cancelled or changed, as he was its host and organiser.

Meanwhile, Los Angeles is in a state of emergency due to the coronavirus outbreak. And the E3 is held in this city each year. Thus, the ESA should think about potentially delaying the event (even the Taipei Game Show has done so), and not just closely monitor the situation as they say.

We’d bet money on them announcing in April that this year’s E3 will be delayed…

Source: GameSpot

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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