The previous format, the Xbox 20/20, they said, tied the company’s hand in how they could communicate with their users.
What happened in the world with the coronavirus has changed everyone’s lives and has also had a direct impact on marketing strategies regarding next-generation consoles. For that reason, and because of the commercial war that it has caused, there is so much uncertainty regarding the price and launch date of the new consoles.
Many of the initial plans of the companies have changed, as is the case of Microsoft with its Xbox 20/20 program, presented last May. From the Redmond company, they have updated their official blog, confirming the abandonment of the brand with which they planned to add monthly announcements with information about Xbox Series X and its games until the machine reached stores.
Microsoft’s note clarifies that this expression will no longer be used, but that does not mean that announcements about the near future of the Xbox family won’t be sent. The blog update reads as follows:
“Xbox has a massive year ahead of us, as outlined below. After reassessing our programming for the rest of the year, we’ve decided to stop using the “Xbox 20/20” phrasing as it implied that we would be releasing information in one way only, through a dedicated monthly show.
We’ve got so much more to share with news about Xbox Series X, new games like Halo: Infinite, and cloud gaming via Xbox Game Pass. We’re going to share that news in a variety of ways. It may sometimes be a dedicated show, YouTube videos, partnering with others, or sharing the latest via Xbox Wire. We want to stay flexible with how we connect with you.”
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