2K Games (which is just a sublabel of Take-Two, let’s be frank…) gets bad publicity either for gambling minigames in MyTeam or for advertisements.
A full-price sports game has ads. For example, think of the advertisement trackside banners in FIFA, which is fine, as they just add authenticity to the experience. Now, imagine this in a basketball game, but without the option to skip the ads, which show up on a loading screen during the 2KTV segments. Many players talked about this on Reddit, expressing their disappointment, because it’s a 60-dollar game (which will cost 70 on next-gen consoles!), packed with microtransactions (MyTeam).
Stevivor confirmed that the ads show up on PlayStation 4, Xbox One, and PC. You can only continue when the advertisement ended. Until then, there is no skip button. Take-Two did this last year, too, but there, the update with the unwanted ads came in a later update shortly after launch. Electronic Arts tried something similar with UFC 4, but they had to remove the ads due to backlash, as they popped up during in-match replays!
„As many are aware, in recent years ads have been integrated into 2KTV segments. Yesterday’s 2KTV ad placement impacted our players’ experience in a way we didn’t intend, as these ads are not meant to run as part of the pre-game introduction. This will be fixed in future episodes. Thanks for your continued feedback,” reads an official statement from Take-Two on Twitter. Wow! So we can skip the ads in future episodes! Thanks for that…
So we have a game that will cost more on next-gen consoles. It’s already packed with microtransactions. And now, it goes a step further to have more money made for the publisher via unskippable advertisements. In a free-to-play game, it would make sense, but we are talking about a full-price title.
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