CEO Strauss Zelnick addressed the idea about new VR development during the latest shareholder meeting.
VR, or virtual reality, is a technology that has been with us for a few years now but whose potential has not yet been sufficiently extended among video game fans. We have had affordable options, such as Oculus Quest or PlayStation VR but, either because of the price of the hardware or the options available, there is still a long way to go in this regard.
However, this first stage with virtual reality video games and some more than curious releases has encouraged those who were sceptical at first to take a better look at the technology. This is the case of Take-Two, which after some initial years of doubts about it, has confirmed that it plans to put its head into the world by investing more in VR.
Strauss Zelnick, CEO of the company, has made it clear during the last meeting with shareholders. “We’ve always said we want to be where the consumer is,” he explained. “When virtual reality emerged as a technology with potential, I had doubts about whether it would become a widespread consumer application.”
“I also thought it was exciting and said we would participate,” he continues. “Rockstar has already brought LA Noire to VR. NBA 2K is also coming to VR. So I’m sure we’ll have more virtual reality titles in the future.” Zelnick is referring here specifically to LA Noire: The VR Case Files and NBA 2KVR Experience.
Virtual reality or not, at the company, they can be happy with their financial results. GTA 5 continues to be unstoppable, and Take-Two is relying on the main online modes of its franchises as metaverses that fulfil the function of becoming those compelling digital scenarios that transport the physical to the digital, without the need to take new steps in that direction.