Robert Bowling has commented on the future of the Call of Duty
Robert Bowling, the former creative strategist at Call of Duty studio Infinity Ward from 2006 to 2012, has commented on the future of the Call of Duty series. Posting on Twitter, Bowling said that the Call of Duty franchise needs to be rebuilt.
“We need more than iteration, we need revitalization,” Bowling said in response to a tweet from Modern Warzone about the current state of Call of Duty.
Bowling said the Call of Duty series could benefit from returning to “core gameplay” rather than “content gateways”.
“We used to treat our players like community and not consumers. We brought them in to the fold for map feedback, not market feedback,” Bowling said.
It’s time to build from the studs up.
We need more than iteration, we need revitalization.
A focus back on core gameplay and not content gateways.
We used to treat our players like community and not consumers. We brought them in to the fold for map feedback not market feedback
— Robert Bowling (@fourzerotwo) December 31, 2021
After moving around the games industry, Bowling is now the studio head of Midnight Society. This new game developer hopes to “usher in the new era of online PvP multiplayer titles”. Quinn DelHoyo, the developer of Halo Infinite, is the creative director and Dr. Disrespect also leads the team.
As for Call of Duty, the latest entry was November’s Call of Duty: Vanguard. The 2022 game is rumoured to be a new Modern Warfare game centred on Colombian drug cartels.