TECH NEWS – The company will continue to sell its remaining RTX 30 series cards but will stop production of GPUs going forward.
Here’s what no one expected: EVGA, one of the leading third-party PC graphics card manufacturers, a brand beloved by PC gamers for quality components and reliable warranties, as well as reliable customer service, is ending its long-standing relationship with Nvidia. long-term relationship. The company has reportedly said it would not seek partnerships with rival silicon giants such as AMD or Intel. EVGA seems to have had enough of partnering with these GPU manufacturers.
News broke via popular YouTubers GamersNexus and Jayztwocents that EVGA has seemingly suddenly decided to stop production of GPUs. Personalities from both channels claim to have been invited to a private meeting with EVGA staff, including CEO Andrew Han. At the meeting, EVGA reportedly stated that it wanted and intended to break away from Nvidia, citing multiple frustrations with the partnership.
These sore points mostly relate to what Han described as Nvidia’s unwillingness to share basic information about its products with partners until that same information is made available to the public, often on stage at a press conference; EVGA believes Nvidia is undercutting partners like EVGA by selling its own “Founders’ Edition” cards at lower prices; and that partners feel that Nvidia simply does not value their patronage.
EVGA’s top management decided to split from Nvidia back in April, but the decision was kept strictly confidential. Although EVGA, so often known and respected for its great GPUs and reliable customer service, is leaving the GPU market, the company is reportedly planning to stay in the market. However, it will not expand into new product categories – writes GamersNexus. And while the company makes and sells other PC components such as motherboards, cases and power supplies, the loss of the GPU business is likely to challenge the company, which has 280 employees worldwide.
GamersNexus’ Steve Burke reports that EVGA is trying to reassign staff to different projects to keep everyone busy. The company laid off 20 per cent of its employees in Taiwan earlier this year, and now several people whose jobs revolved solely around GPU manufacturing and development have no clear job duties.
Although EVGA will continue to sell the RTX 30 series cards, they expect to run out of stock by the end of the year and will keep additional stock to service warranties and repairs. EVGA has promised to honor the warranty of existing customers of these cards.
Today is a bittersweet day for PC gamers as EVGA’s presence in the GPU arena will be sorely missed. On the other hand, it seems that the crypto mining frenzy that has plagued the industry with the purchase of countless cards used for mining rigs is coming to an end. Prominent crypto Ethereum has finally moved away from the GPU-hungry “proof of work” algorithms that have contributed to the virtual decimation of available GPU pools over the past two years. As you’ve probably noticed, GPUs are once again available for purchase, and pricing has finally started returning to earth. With the Ethereum switch, hopefully, this trend will only accelerate.
Source: The Verge