In an attempt to inject some positivity amid all the negative sentiment, Sony may have used a social media strategy that amounted to a low blow, but the company was called out.

PlayStation continues to face fierce criticism over its decision to stop producing discs. The announcement has accelerated the development of PlayStation 5 emulation, and PlayStation’s relationship with its partners appears to be deteriorating. Recently, Moore’s Law is Dead used artificial intelligence to track down suspicious accounts and, contrary to popular opinion, defend PlayStation’s decision. The leaker highlighted three such cases and pointed out a clear pattern among all the accounts. All of the accounts were created several years ago, but their tweets only date back a few months or one or two years at most.

The accounts featured discussions on various topics but always focused on one topic at a time. For instance, one account praised PlayStation’s fully digital strategy, quote-tweeting a post that celebrated the closure of the PlayStation 3 store as a victory for digital stores. "Moore’s Law is Dead" discusses how these accounts interacted with numerous Twitter accounts, many of which have since been deleted, following a clear pattern. Furthermore, many of the accounts use exclusively AI-generated images as profile pictures and in their posts. During this process, a connection was found between Grand Theft Auto VI and these accounts. This is interesting because Grand Theft Auto VI will also be released exclusively in a digital format.

However, the actual backlash against PlayStation’s decision is much louder on social media, despite the existence of these bots. Virtually every post by the gaming giant continues to attract opponents of the decision. Therefore, it seems that this strategy has not been very successful so far. And that’s putting it mildly.

Source: Tech4gamers