It seems that Take-Two might be distancing itself a bit from Google’s game streaming service that isn’t available in many countries yet.
Google Stadia launched a bit more than half a year ago on many parts of the world. One of the thirty games on the service is Red Dead Redemption 2, developed by Rockstar, and published by Take-Two. Regarding the service, Strauss Zelnick, the CEO of Take-Two talked at the Bernstein Annual Strategic Decisions Conference.
„The launch of Stadia has been slow. I think there was some overpromising on what the technology could deliver and some consumer disappointment as a result,” Zelnick said. He added that the reason why Take-Two decided to work with Google is that eventually, game streaming is going to be a trend in the gaming industry and that Google made the technology look far more impressive than what it is capable of at the moment.
„Anytime you broaden distribution you potentially broaden your audience, which is why we supported the release of Stadia with three titles initially and will continue to support high-quality streaming services as long as the business model makes sense. Over time I believe streaming will work… The belief that streaming was going to be transformative was based on a view that there were loads of people who had an interest in interactive entertainment, really wanted to pay for it, but just didn’t want to have a console. I’m not sure that turned out to be the case,” he added. They have two more games on the Stadia: NBA 2K20 and Borderlands 3.
GameSpot reports that Zelnick has previously been less than optimistic about subscription models as well because the consumer usage is far lower for games than TV or film services (such as Netflix). That’s why they replaced Grand Theft Auto V to Red Dead Redemption 2 on the Xbox Game Pass after a long time. Still, he seems supportive of the model to keep up with the trends.
Still, if one of the biggest publisher’s CEO expresses disappointment, Google will either have to get Stadia going, or the service will fail.
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