Former executive Serge Hascoet prevented it because the women do not sell, they say from Bloomberg.
The month of July has caused major changes within Ubisoft. The French company has been embroiled in a scandal, with accusations of sexual abuse and harassment that have not only provoked President Yves Guillemot’s response with immediate measures in all his studies, but also the departure of numerous high-ranking officials. Now Jason Schreier, a Bloomberg journalist and former editor at Kotaku has returned to the fray with a lengthy report on sexism within the company. One where points a very striking detail about Assassin’s Creed: Odyssey and one of its most commented topics.
Apparently, according to internal sources of Ubisoft to Jason Schreier, the study of the previous instalment of the Assassin’s Creed saga wanted that there was a single main character instead of two and that this was Kassandra. “The team originally proposed that Sister [Kassandra] be the only playable character, according to four people who worked on the game until they were told that was not an option,” Schreier explains. The marketing department and Serge Hascoët knocked down the idea alleging that the female characters do not sell, according to the journalist.
“Both current and former Ubisoft employees claim that these changes, not reported so far, are a sign of entrenched sexism in the company. All of the guidelines came from Ubisoft’s marketing department or [Serge] Hascoët, the two commented that the female leads weren’t going to sell, developers tell me. ” It is important to mention that Serge Hascoët is another of Ubisoft’s top officials fully involved in the accusations, once the chief creative officer of all Ubisoft games, but who resigned from the company a few weeks ago.
Since the announcement of Assassin’s Creed Odyssey in 2018, there has been a lot of debate about whether or not Kassandra was the canonical protagonist of the story, and the article by Jason Schreier seems to clarify that this was going to be the case at the time. Although what his report also shows is that the problems of sexism in the Ubisoft dome permeated until the development of their titles. In fact, in the same article Schreier claims that Assassin’s Creed Origins was “going to kill or hurt Bayek” early in the story, and the rest of the adventure would be played with his wife, Aya, as the protagonist. However, his role in the story was gradually reduced during development until Bayek became the main character.
We remind you that this year Assassin’s Creed Valhalla will go on sale, a game that has not been spared this month’s screening either: its director left the project for an alleged case of infidelity that came to light on the networks. But if you want to know what this new adventure will offer, here are our impressions of Assassin’s Creed Valhalla.
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