Microsoft’s Xbox Strategy Looks Like Gibberish!

There is some contradiction between claiming that the new Xbox will be a huge technological leap forward, while also turning several Xbox exclusives into multiplatform titles.

 

There have been rumors that one of the new Xbox consoles will be a Nintendo Switch clone (i.e. a handheld that can run games locally). We have also heard that the Redmond-based company is abandoning consoles and that most Xbox exclusives will become multiplatform. These rumors are only partly true, as we have heard about the Xbox strategy that Microsoft has no intention of stopping console production!

Xbox boss Phil Spencer has confirmed that the company’s plans include console manufacturing, and that some Xbox exclusives could appear on PlayStation 5, Nintendo Switch, and possibly new yet-to-be-announced hardware from the big N, probably not due until 2025. Let’s see what Xbox President Sarah Bond had to say about hardware: “We’ve got more to come. There are some exciting things coming in hardware that we’re going to share this holiday. We’re also invested in the next-generation roadmap. What we’re really focused on there is delivering the biggest technical leap you’ve ever seen in a hardware generation, which makes it better for players and better for creators and the visions they’re building.”

So with this, Microsoft has bluntly promised that the Xbox series will not be the last two consoles from the company, but that there will be a new generation of hardware, which will probably not be cheap, because yesterday we wrote that either we will get less and less technological/performance improvements, or we will have to pay more and more for consoles because of the rising cost of components. How can they really make a major technological improvement over the Xbox series X? How will Microsoft balance performance and price? Because the price/performance ratio is not negligible, especially for a console.

Meanwhile, multiplatform Xbox games are disrupting the strategy, and it is true that we reported a few days ago that Sony is getting more aggressive on the PC as well. So the strategy is changing, and seeing how much has changed in 10 years, it will continue to change.

Source: PCGamer

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