TECH NEWS – The new cards from the “reds” may not be produced directly by AMD.

Things have taken several twists and turns lately around cards based on the RDNA 4 architecture. First the release was delayed, and now it is rumored that there will be no MBA (Made-By-AMD) variant of the Radeon RX 9070 graphics cards. This would be the first time that there would be no reference card, and this explains why we have only seen rendered images of them, not official, real models.

All this can be deduced from AMD’s tweet. The company has shared details of the upcoming show, but in the bottom left corner it says that the GPU in the picture is not available for purchase. This means that the company doesn’t have a card manufactured in-house, otherwise they wouldn’t have put a render in the picture, but a real RX 9070. While this is not yet confirmed, the move seems logical based on what we have (not) seen so far, and also AIB manufacturers (e.g. MSI, Gigabyte) have always been condemned for only selling reference cards in the few days after AMD’s release.

It’s almost time. Meet the next gen AMD Radeon RX 9000 series on February 28th at 8am ET/7am CT/5am PT.

Subscribe to the AMD Gaming YouTube channel to watch the unveiling LIVE! https://t.co/i2PqeEq5DI pic.twitter.com/KHehyExFMf

— AMD Radeon (@amdradeon) February 21, 2025

It follows that AIBs will be in the spotlight when the Radeon RX 9070 is released. Since Asus, XFX and Sapphire can prepare with more serious marketing, and since the graphics cards created by the manufacturers tend to be better equipped (some pictures of them are already available) compared to the reference cards, AMD doesn’t have to manufacture the cards in-house and they won’t be resold by scalpers at a golden price, which is not a bad thing as we have seen many times with Nvidia where the first stocks were snapped up by the public.

AMD will unveil the Radeon RX 9000 graphics cards on February twenty-eighth at 5 AM Pacific, and the RDNA 4 GPUs are scheduled to hit stores on March sixth. Since AMD is focusing on the mainstream category, unlike Nvidia, we should expect more affordable prices. Of course, the question is what the price/performance ratio will be.

Source: WCCFTech