New Mercedes-Benz concept: the Vision AVTR, a car you can control with your mind!

TECH NEWS – Inspired by James Cameron’s Avatar, the future Mercedes is controlled by thought.


The world-renowned carmaker has decided to exhibit the Mercedes-Benz Vision AVTR, a spectacular prototype committed to cutting-edge technology that allows the driver to control many of the car’s functions through their mind at the 2021 Munich Motor Show (IAA Mobility).



These days, the world’s leading vehicle manufacturers are exhibiting their prototypes at the Munich Motor Show . The event itself is a look into the future, showcasing the latest technological advances in the sector, alongside design developments and the introduction of new electric drive systems. Perhaps the best example of this concept is the new Mercedes-Benz Vision AVTR.

For years, medical science has been using BCI (Brain-Computer Interfaces) technology to help people with physical disabilities become more independent. According to the user’s intentions, this communication system monitors brain activity and translates certain features into commands to control a device. Mercedes has used this technology in its latest concept model to create a closer connection between driver and vehicle.




“Mercedes-Benz has always pioneered intelligent and innovative solutions to provide our customers with the best product and service experience. BCI technology works completely independently of speech and touch. This opens up revolutionary possibilities for intuitive interaction with the vehicle,” said Britta Seeger, Member of the Board of Management of Daimler and Head of Sales at Mercedes-Benz.

The BCI device, which is attached to the top of the driver’s head, can control various actions, such as selecting a navigation destination, changing the colour of ambient lighting or selecting a radio station. Visitors to the German show, which runs until 12 September, will be able to discover this revolutionary concept car for themselves at the brand’s stand.




The German company developed the Mercedes-Benz Vision AVTR and was inspired by the fictional film “Avatar“. Its concept is similar to the neural link between Na’vi civilisation and nature. This 100% electric prototype debuted at CES 2020 (Consumer Electronics Show) in Las Vegas and represents Mercedes-Benz’s vision for the future. The vehicle is powered by an electric motor with over 470 hp and a 110 kWh battery, giving it 700 km.

Source: Daimler

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